What do Martin Luther King’s “I Have a Dream” speech and Steve Jobs’ iPhone announcement have in common?
In this classic TEDx:East Talk from 2010, presentation design guru Nancy Duarte takes on the question of why some presentations move an audience and why others don’t. It’s more than just an important idea, she says: it’s also about it’s structured.
Drawing on insights from thought leaders as diverse as Aristotle and Gustav Freytag, Duarte sees a common structure that crosses vast expanses of generations and subject matter.
And there are important lessons here for anyone who creates and delivers online presentations, too. If you want to deliver presentations that are truly transformative, start by watching this presentation.