The sudden rise in online video presentation popularity has revealed a dark truth: most people don’t know how to act or project themselves well on camera. People who step in front of a camera to give a presentation for the first time are often shocked by how different it is from a live audience. Yet a few tips go a long way to making successful video presentations.
Enter Bianca Te Rito — who combines the talents of successful screen actress, savvy marketer, and insightful coach into a unique video presentation coaching practice.
I recently spent some time talking with Bianca, collaborating with her on a couple of webinars we’ll be doing together over the next few months on video presentation skills. Her passion for the subject is contagious, and her message is clear: “Too many people undermine all their hard work because they don’t know the secrets of how to give a good video performance,” she says. Bianca believes that projecting yourself effectively on camera is emerging as a vital skill for business leaders in an increasingly video-enabled online world.
One of the most common mistakes Bianca sees is that people fail to see that online video is an intimate medium — not a stage performance. “Your viewer is generally only an arm’s length away from you on their viewing device,” she points out. “That’s an intimate distance.” The kinds of big gestures, movement, and voice projection that are part of presentation training for large audiences just don’t work for the one-viewer-at-a-time experience of video presentations.
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- 6 Tips to Master Your Nerves on Video
Of course, many readers of this website are not video presenters themselves, but rather are in the position of getting the best possible performances out of presenters, from executives to product managers to subject-matter experts to corporate trainers. By subscribing to Bianca’s video presentation tips, you’ll gain insight that will help you be a better coach. And that will mean the online presentation content you create will be more engaging and effective.